WordPress Websites for Real Estate Agents
Personally Branded IDX Sites
Responsive WordPress Websites with Integrated IDX look and function great on every device.
Your primary branded real estate website serves as the foundation to your online marketing. This is the site you will have on your business card and will refer most prospects to. This site will host your SEO community pages, property search, individual listing detail pages (from IDX), blog, resources directory, about and contact info.
This not the only type of site we create to help you grow.
Official Listing Single Property Websites
Get more listings with an Official Listing Single Property Website.
Single listing websites with custom property address domains score big with Google and other search engines. It is not unusual for them to reach the top position outranking Zillow, Trulia and Realtor.com.
Having single property Official Listing sites will give prospective sellers a strong reason to list with you and will help you when prospective buyers search by address.
Property Valuation Websites
Get more Listing Leads with a Property Valuation site.
These sites are used to collect email addresses and home addresses so you can follow up with prospective sellers with a home valuation or confidential market analysis. You can pair this with a FaceBook ad for very cost-effective seller lead funnel.
Hyperlocal "Farm" Sites
Be a community expert with hyperlocal "farm" sites that focus on just a single neighborhood, gated community or condo complex that you want to specialize in.
These sites can rank top of page 1 for Community Name Homes for Sale. They also serve as high quality landing pages for PPC campaigns tied to the community. If you have your primary site, farm site and single property site you have 3 strong reasons for sellers in the community to list with you.
Hard Capture PPC Listing Sites
Last, but not least, we provide hard capture listing search sites for PPC ad traffic.
The sites are designed to group and categorize cities, communities and developments so that you can most cost-effectively geo-target property searchers by their keyword search terms. These sites can be branded or unbranded with domain names that are keyword driven.
ALL of your sites must incorporate some level of lead capture that allows for sending email listing update notifications as well as integrating with your primary CRM for relationship tracking and cultivation.
If you don't yet have a CRM strategy we will help you select a CRM that works for you and setup seamless CRM lead creation from website registrations and form submissions.
Strategic Content and Search Engine Optimization Services
Rigorous competitor, keyword and market analysis allow on-page SEO to be baked right into the site build. We create unique and meaningful meta descriptions, image tags, HTML headings and subheadings and create deep links between various parts of your site. We also help you setup your Google My Business listing and make sure that your site is indexed by Google.
We will help you with a blogging/social strategy and calendar that will allow you post fresh and relevant content with links back to "evergreen" saved search pages and listings. Contribute link rich and SEO friendly guest articles to local news sites and businesses and allow them to guest post on your blog. New listings, upcoming community events — there is always something to share.
One SEO and visitor friendly thing that you can provide is a Resource or Preferred Vendor directory. Make sure that included businesses offer you a crosslink back from their site.
ONLINE ADVERTISING | LANDING PAGES | LEAD CAPTURE
This is the real key to building a successful and sustainable pipeline of customers. Unlike with SEO where it can take months to appear at the top of page 1, your Google ads can begin displaying immediately.
The key is to convert a percentage of the clicks that you pay for into contacts that you can cultivate into a lead and that a percentage of those leads turn into buyers or sellers working with you.
We have managed Ad campaigns with annual spends of up to $1,000,000 and will improve your click through rates and quality scores while decreasing your overall cost per click. In addition to managing Google Ads we can also manage Facebook and Bing Ads.
The single biggest mistake that agents make is to not commit to a regular Google Ads campaign setup and managed by an Google Ads pro.
Google Ads work!
- 80% of all real estate transactions begin with search.
- Google owns 71% of the search market share.
- For high intent searches, the top 3 ad spots take a minimum of 40% of the clicks.
- 98% of all local business searches go to a business on page 1 of the search results.
How well do Google Ads work for real estate agents? The average real estate Google ad campaign will generate $3.50 in commission revenue for every ad dollar spent. Good campaigns will generate between $4 - $6.50 per dollar. The best campaigns deliver as much as $10 in commission revenue for every dollar spent.
Tools for Success
Real estate shoppers expect to see listings when they visit your website.
Hyperlocal landing pages with opt-in brand you as the expert and capture leads.
Social, SEO & PPC
Cost-effective promotion of you and your properties drive visitors to your site.
No-obligation Marketing Review of Your Website, Social Profiles and Ad Performance
FREE Digital Marketing Analysis & Consultation
Noted Real Estate Digital Marketing Expert C. Marshall (Chris) Smith will personally review your current digital marketing components. A follow-up 1 hour phone call will be scheduled and Chris will discuss your current efforts, successes and goals. You will then be presented with a no-obligation recommendation roadmap to leverage your digital footprint and investment.