It is not enough just to have a killer real estate website, agents also need a holistic digital marketing strategy designed to integrate your website(s) with your local Search Engine Optimization, Social Profiles and PPC ads. With over 20 years of online marketing experience including time as the internet marketing guru for multiple Sotheby's International Realty affiliates and agents, I am uniquely positioned to help you leverage all of your digital marketing to maximize your website traffic and lead flow.
Strategic Content and Search Engine Optimization Services
Rigorous competitor, keyword and market analysis allow on-page SEO to be baked right into the site build. We create unique and meaningful meta descriptions, image tags, HTML headings and subheadings and create deep links between various parts of your site. We also help you setup your Google My Business listing and make sure that your site is indexed by Google.
We will help you with a blogging/social strategy and calendar that will allow you post fresh and relevant content with links back to "evergreen" saved search pages and listings. Contribute link rich and SEO friendly guest articles to local news sites and businesses and allow them to guest post on your blog. New listings, upcoming community events — there is always something to share.
One SEO and visitor friendly thing that you can provide is a Resource or Preferred Vendor directory. Make sure that included businesses offer you a crosslink back from their site.
ONLINE ADVERTISING | LANDING PAGES | LEAD CAPTURE
This is the real key to building a successful and sustainable pipeline of customers. Unlike with SEO where it can take months to appear at the top of page 1, your Google ads can begin displaying immediately.
The key is to convert a percentage of the clicks that you pay for into contacts that you can cultivate into a lead and that a percentage of those leads turn into buyers or sellers working with you.
We have managed Ad campaigns with annual spends of up to $1,000,000 and will improve your click through rates and quality scores while decreasing your overall cost per click. In addition to managing Google Ads we can also manage Facebook and Bing Ads.
The single biggest mistake that agents make is to not commit to a regular Google Ads campaign setup and managed by an Google Ads pro.
Google Ads work!
- 80% of all real estate transactions begin with search.
- Google owns 71% of the search market share.
- For high intent searches, the top 3 ad spots take a minimum of 40% of the clicks.
- 98% of all local business searches go to a business on page 1 of the search results.
How well do Google Ads work for real estate agents? The average real estate Google ad campaign will generate $3.50 in commission revenue for every ad dollar spent. Good campaigns will generate between $4 - $6.50 per dollar. The best campaigns deliver as much as $10 in commission revenue for every dollar spent.
"As a new agent I was leary of investing in my own website. I shouldn't have been. As a direct result of my website, which you built, I very quickly signed 5 separate listing agreements from home sellers impressed by the website (and two of them are under contract already). The website was the best investment I ever made for my current real estate business. "
— Michael Weiss
"As a Realtor looking to grow my business, I interviewed a number of web developers. C. Marshall Smith and Hypesites was the only one who discussed the business end of real estate and offered suggestions about the best way to market myself, improve my online presence, and thus promote and grow my business. Chris has extensive knowledge of the Real Estate market and knows how to achieve the results I was looking for. My website is functional, informative, and beautiful,. He is patient, and accessible. He knows how to cross-promote to get the best online results possible. He’s a patient trainer, and shares his knowledge and ideas willingly. I couldn't ask for a better person and company to hire for this project. Thank you Chris!"
— Stacey Halio
"I was happy to find C. Marshall Smith. I own a mortgage, realty, and property management company, and couldn't find anyone who was able to get their head around designing a website that did justice to all three of the things we do into one, cohesive website that looked great, and portrayed each business with a separate, stand alone web page. I also didn't want a bunch of drop down boxes that took the visitor off the page he/she was on; I wanted all of the information on the web page, and he found an inventive way of doing that too. He "got" me, and my vision. It looks beautiful, and he did it at a reasonable price, too. Thanks, Chris!!!"
— Chuck Tebbetts
"I have had the pleasure of working with Chris in co-servicing Sotheby's International Realty clients. Chris has unrivaled knowledge of both Marketing and Technology spaces, and is able to sew this knowledge together to create amazing solutions. Working with Chris has been an absolute pleasure, and with his guidance, we have enjoyed success in the real estate technology. I would recommend working with Chris to anyone!"
— Chet Schmid
Tools for Success
Real estate shoppers expect to see listings when they visit your website.
Hyperlocal landing pages with opt-in brand you as the expert and capture leads.
Social, SEO & PPC
Cost-effective promotion of you and your properties drive visitors to your site.