SEO and PPC Tools That Help Drive Business Growth

SEO and PPC are key tools in your Simple Marketing System. When we work together, I help you implement the right strategies to attract the right visitors, increase leads, and drive more sales. The focus is always on measurable results that grow your business.

Google search results screenshot showing #1 SEO ranking achieved for client keyword "South Florida coffee service"

How We Use SEO to Support Your Marketing System

Rank Higher & Get More Traffic

Your customers are searching for businesses like yours—but are they finding you or your competitors? Ranking on Google’s first page means more traffic, more leads, and more revenue. We take a data-driven, AI-powered approach to SEO, ensuring your business gets in front of the right audience.

Our SEO Services Include:

  • keyword research

    AI-Powered Keyword & Competitor Research

    We use advanced AI tools to analyze trends, identify high-value keywords, and discover ranking opportunities.

  • onpage optimization

    On-Page Optimization

    Titles, meta descriptions, image alt text, URLs, and structured data optimized for search engines and users.

  • local seo

    Local SEO & Google Maps

    Get found in Google Business Profile, Bing Places, and other key directories to dominate local search.

  • content strategy

    Content Strategy

    AI-assisted content recommendations to improve rankings and drive conversions.

  • technical seo

    Technical SEO

    AI-driven audits to optimize site speed, mobile-friendliness, indexing, and structured data.

SEO is a long-term investment, but the results are lasting. The higher you rank, the more customers you attract—without paying for every click.

How We Use PPC to Drive Leads and Sales

Get Instant Visibility with Google Ads

SEO takes time, but Google Ads gets you results now. The key to success isn’t just running ads—it’s running high-performance campaigns that convert.

We use AI-powered optimization to refine targeting, bidding, and ad copy, ensuring every dollar delivers maximum ROI.

Our PPC Services Include:

  • google ad management

    Google & Bing Ads Management

    Get in front of high-intent customers instantly.

  • AB ad testing

    A/B Ad Testing

    AI-driven split testing to increase click-through rates (CTR) and lower costs.

  • keyword optimization

    Keyword & Negative Keyword Optimization

    Weekly search analysis to cut wasted ad spend.

  • landing page optimzation

    Landing Page Optimization

    AI-enhanced recommendations to improve conversions and lower cost per click (CPC).

  • real time reporting

    Real-Time Reporting

    See exactly how your ads are performing at all times.

Most businesses waste money on PPC ads. We ensure your budget is spent efficiently, reaching the right audience at the right time.

How SEO and PPC Support Your Marketing System

SEO and PPC work best when used together. In your Simple Marketing System, we will look at how each can support your business goals. SEO builds long-term visibility and trust. PPC delivers immediate traffic and leads. The right combination helps you attract more of the customers you want.

Long-term growth Instant traffic
Sustainable rankings Pay for top placement
No ongoing ad spend Scales quickly
Trust & credibility Targeted, high-intent traffic

For most businesses, the strongest results come from using SEO to build long-term growth and PPC to drive immediate leads. We will design a strategy that fits your business and your goals.

Frequently Asked Questions

SEO and PPC are tools I use as part of your Simple Marketing System. Here are answers to common questions about how they fit into your overall strategy.

SEO takes 3–6 months to start seeing significant improvements, but long-term success builds over time. We focus on quick wins while also working toward sustained growth.

Budgets vary, but small businesses typically invest $500–$1,500 per month to start. Highly competitive industries may need $5,000 or more for best results. The key is smart campaign management to maximize ROI.

It depends on your business goals. SEO builds lasting visibility, while PPC gets instant results. Many businesses benefit from a combination of both for immediate and long-term growth.

We take a data-driven approach with:

  • A/B ad testing for better performance.
  • Ongoing keyword and negative keyword optimization.
  • Landing page improvements to lower costs and increase conversions.
  • Real-time reporting so you always know what’s working.

If you want to use SEO and PPC as part of a complete marketing system that brings in more customers, I’d be glad to help.

Ready to Grow Your Business?

Book your free call and see how our SEO and PPC systems can help you get more customers.