Delray Beach based United States of Freight had a real problem. The company, a heavy equipment logistics expert, had a $3,000 per month ad (shown below) starting in less than one week on a large industry equipment listing website.
The problem – they had no website or lead capture form to link the ad to. Co-CEOs Oshry Lev-Har and Joey Magee had been working with a digital marketing company that specialized in the trucking industry but after several months of back and forth there was still no website ready. We met with Oshry and Joe on a Friday and went over our fast track development approach. Later that day, Oshry provided images, draft content, proposed navigation and other collateral.
Fast forward to 5 days later when the Delray Beach website for unitedstatesoffreight.com went live. The fully responsive site includes a home page with a prominent FREE SHIPPING QUOTE button above the fold, about page, reviews page and a blog in its initial buildout.
The larger screenshot above is the home page and you can clearly see the initial CTA. We also included a second CTA in the footer of appropriate pages.
We feature over 60 of the companies latest reviews in the review page.
United States of Freight also has drivers post images to loads on their Instagram account and we feature their Instagram feed on the home page in a section entitled Real Jobs.
We finished off this phase of the Delray Beach website with a customized FREE SHIPPING QUOTE form. Submissions are immediately emailed to Oshry and Joe to complete the bids in a timely manner.
Two days after the site went live, the ad started running!
BUSINESS UPDATE – This business has been sold to new owners.
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