WordPress websites built around how your business actually works
I design and develop WordPress websites around the way a business actually works. Anyone can install WordPress. The harder part is deciding what the site actually needs to do, then building it so the platform stays out of the way.
That's where I start.
What I build with WordPress
WordPress can support very different kinds of business websites. The right approach depends on what the site needs to do and how it fits into the business behind it.
Business websites
New WordPress websites built around your services, customers, content and the actions you want visitors to take.
Ecommerce and WooCommerce
Online stores built around how products are sold, fulfilled and managed, rather than forcing the business into a standard store template.
Rebuilds, migrations and custom work
Existing websites are rebuilt when the technology, structure or business has outgrown what is there. I also handle WordPress migrations, integrations and custom development when moving to WordPress or extending an existing site is the better decision.
Why WordPress fits many business websites
WordPress works well for businesses because it separates the content a business needs to manage from the design and functionality around it.
That matters as the site has to grow, whether that means more pages, an online store, new integrations or a different way customers use the site.
It is not the right fit for every project. But for a business that needs a website it can actually run day to day, while still leaving room for future changes, WordPress is often the practical choice.
Decisions that shape a WordPress project
Most WordPress projects reach a point where the early decisions matter more than the design. Do you improve what is already there, rebuild it properly, or reconsider the technology it was built with?
Redesign or rebuild
Not every website that looks outdated needs to be rebuilt from scratch, and not every website that feels broken can be fixed with a redesign. The two solve different problems, and confusing them wastes money either way.
If the underlying site still works, a redesign may be enough. When the business, technology or objectives have changed, a website rebuild usually makes more sense. The important part is knowing which problem you are actually trying to solve.
Rebuilding on a better WordPress foundation
An existing website does not always need to stay on the system it was built with. I rebuild sites from older WordPress setups, other page builders and legacy HTML when the current technology makes the site harder to manage or change.
Whenever feasible, I use Beaver Builder, a visual WordPress site-building platform that provides a clean, maintainable foundation for ongoing development. Businesses currently using Elementor can also read my Elementor vs Beaver Builder comparison and my process for moving from Elementor to Beaver Builder.
WooCommerce when the website also needs to sell
WooCommerce extends WordPress into a full ecommerce platform without separating the online store from the rest of the website. Products, content, customer information and business processes can remain part of the same system.
I design and develop WooCommerce websites around how a business actually sells. That can include shipping, local pickup, subscriptions, recurring deliveries, point-of-sale systems and custom checkout requirements.
For businesses in South Florida, that also means working with a local expert in WordPress and WooCommerce development who understands the business behind the website.
I also work directly with WooCommerce's cart and checkout blocks when the standard checkout experience needs to be adapted to the business.
Custom WordPress functionality and integrations
Custom WordPress development does not always mean building everything from scratch. Most business websites eventually need something beyond standard page-building tools. That might be a booking system, customer forms with conditional logic, a CRM or scheduling integration, membership features, product data or a workflow unique to the business.
I build custom WordPress functionality when it solves a real operational problem. The goal is not to add complexity. It is to make the website work with the way the business operates while keeping the system maintainable.
650+ websites and decades of experience
I’ve spent my career building websites and leading web development for businesses and agencies. That experience shapes how I approach WordPress projects today.
650+ websites built
Projects ranging from business websites and professional services to ecommerce and custom WordPress development.
Agency leadership
Former Director of Web Development for agencies, managing developers and delivering client projects across industries.
Business experience
My work has gone beyond building websites. I’ve worked with businesses on ecommerce, operations, marketing and the systems behind the site.
WordPress development across South Florida
Fort Lauderdale
Websites for professional firms, service companies and businesses competing in a large South Florida market.
Pompano Beach
WordPress projects for manufacturers, service companies and businesses whose websites need to support how they operate.
Boca Raton
Websites for businesses that need a stronger foundation, custom functionality, ecommerce capabilities or a substantial rebuild.
Delray Beach
New websites, rebuilds and custom WordPress work for businesses in HYPEsites' home market.
Boynton Beach
Websites built around how local businesses operate, including ecommerce, integrations and custom functionality.
Lake Worth
WordPress websites that help customers understand the business, its services and what to do next.
Wellington
Websites for businesses serving local, seasonal and specialized markets, including Wellington's equestrian economy.
West Palm Beach
New websites, custom development and rebuilds for businesses working in one of Palm Beach County's largest commercial centers.
Palm Beach Gardens
WordPress websites for professional, service and consumer businesses that need to communicate clearly with their customers.
Jupiter
Websites for businesses that may serve customers locally, throughout South Florida or across the country.
Port St. Lucie
WordPress projects for local service companies and growing businesses serving one of the region's largest markets.
WordPress website development FAQs
Planning a WordPress website?
You don't need another developer who starts by asking what you want built.
You need someone who knows what to ask before anything gets built.
I've worked on hundreds of websites and spent years seeing what works, what creates problems and where businesses waste money.
When we talk, you work directly with me. I'll learn what you're trying to accomplish, look at what you have now and help you decide what the website actually needs.
If your current plan makes sense, I'll tell you.
If I see a better way to spend your time or budget, I'll tell you that too.
Let's talk about your website before you decide what to build.