Observations
PRACTICAL INSIGHTS FROM DECADES OF BUILDING BUSINESSES AND WORKING WITH TECHNOLOGY.
I’ve spent nearly five decades building businesses and working with technology, and most of what I’ve learned came from solving real problems along the way. Observations is where I share those experiences, lessons, and opinions about websites, ecommerce, SEO, technology, and the business decisions behind them.
Firsthand experience with WooCommerce stores containing thousands of products, and why catalog size is rarely the hardest part of scaling them.
Hands-on testing of Beaver Builder AI 1.0 on a production site, from Design Systems and Components to Claude, MCP, and a full case-study rebuild.
Redesign and rebuild aren’t the same decision. Here’s how to tell whether your website needs a visual update or a more fundamental rethink.
After a year using WooCommerce Cart and Checkout Blocks on a complex ecommerce site, here’s what worked, what didn’t, and what I learned.
A hands-on comparison of Elementor and Beaver Builder covering performance, build speed, code quality, and the practical differences agencies should consider.
A practical look at how Elementor and Beaver Builder compare for agencies managing performance, workflow, maintainability, and multiple client websites.
A practical guide to moving client websites from Elementor to Beaver Builder while protecting content, performance, functionality, and the agency workflow.